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The Great Giraffe Challenge

The OG viral riddle from 2013

The Lore

How Giraffes Took Over Facebook

In late October 2013, a simple riddle turned millions of Facebook profiles into a virtual zoo. Here is how it all went down.

Victims of the Challenge

Sarah Mitchell's giraffe profile picture
Sarah Mitchellchanged their profile picture

Oct 28, 2013

Day 2 of being a giraffe... I still don't know what I open first at 3AM

Sarah Mitchell's giraffe picture

Updated profile picture

47
33 comments

Timeline of Events

Oct 26, 2013The Origin

New Zealand vlogger Andrew Strugnell posts a YouTube video and creates a dedicated Facebook page with the riddle challenge.

Oct 27, 2013Goes Viral

The challenge spreads through private messages on Facebook. Friends message each other to avoid spoiling the answer publicly. Thousands start changing their profile pics.

Oct 28-29, 2013Facebook Becomes a Zoo

Millions of profiles turn into giraffes overnight. Entire friend lists are nothing but giraffe pictures. It becomes impossible to tell who anyone is.

Oct 29, 2013Media Frenzy

ABC News, UPI, Chicago Tribune, and other major outlets cover the phenomenon. Headlines read "Why is everyone a giraffe on Facebook?"

Oct 30, 2013The Snopes Check

Rumors spread that the challenge is a virus or hacking scheme. Snopes investigates and confirms it's completely harmless - just a riddle and an honor code.

Nov 2013+Cemented in Internet History

The Great Giraffe Challenge goes down as one of the most iconic and wholesome viral memes of the early 2010s. Featured in "best memes of 2013" lists, internet culture archives, and remembered as the week Facebook turned into a safari. A pure moment of harmless collective chaos that the internet never forgot.

3M+

Profiles changed

3

Days as a giraffe

1

Riddle to rule them all

Origin: Created by New Zealand vlogger Andrew Strugnell, who posted a YouTube video explaining the challenge and set up a dedicated Facebook page. The challenge spread entirely through private messages to keep the answer secret, turning Facebook into a giraffe sanctuary for about a week. Major outlets including ABC News, UPI, and the Chicago Tribune covered the trend. Snopes stepped in to confirm it was not a virus or hack — just pure, harmless internet chaos.

The Great Giraffe Challenge

Curious giraffe looking at you

The Riddle

It's 3:00 am, the doorbell rings and you wake up. Unexpected visitors, It's your parents and they are there for breakfast. You have strawberry jam, honey, wine, bread and cheese.

What is the first thing you open?

Please enter your answer below

Giraffe PFP Generator

Upload your X profile pic and go giraffe

Choose your giraffe style:

Spread the Challenge

Post this on X and challenge your followers. Copy the text or tweet it directly:

I've changed my profile to a giraffe. I tried to answer a riddle and got it wrong. Try the great giraffe challenge! 🦒 $TGGC

Post on X
DexScreenerSnopes

How it works

  1. 1. Read the riddle and submit your answer
  2. 2. If you get it wrong, upload your current X profile picture
  3. 3. Choose a giraffe style and generate your new PFP
  4. 4. Download and set it as your X profile pic for 3 days
  5. 5. Share the challenge with your followers
Riddle